This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with edu...

Noted authors discuss how and why consumers identify with and become attached to brands and the c...

Part of 'The Review of Marketing Research' annual series that provides articles by the marketing ...

'The Review of Marketing Research' series provides current, state-of-the-art articles by the mark...

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to p...

It has been our endeavour to bring out an abridged version of relationship of serum ADA levels in...

Review of Marketing Research is a publication covering the important areas of marketing research ...

Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a...

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual...

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'The Review of Marketing Research' annual series provides current, state-of-the-art articles by t...

The Review of Marketing Research annual series provides current, state-of-the-art articles by the...

Contains articles by marketing field's researchers and academicians. This book includes literatur...

Using some of the latest qualitative research tools, this volume highlights insights about consum...

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, o...

This special issue of Review of Marketing Research is unique in that it contains chapters by mark...

God has a unique calling for every individual that fits His special plan and purpose for your lif...

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered...

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to p...

God has a unique calling for every individual that fits His special plan and purpose for your lif...

This special issue, featuring contributions from top scholars including former editors of top jou...

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual...

God has a unique calling for every individual that fits His special plan and purpose for your lif...

Providing state-of-the-art articles by the marketing field's leading researchers and academicians...

Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in m...

Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept ...

This book comprises the proceedings of the 3rd International Conference on Computer Vision, High-...

This book comprises the proceedings of the 3rd International Conference on Computer Vision, High-...

Master Service Marketing in Retail & Healthcare!Marketing of Services: Retailing and Health Care ...

¿¿¿¿ The Future of Marketing & Technology-Driven Decision MakingManagement Information Systems, T...

Unravel the complexities of conjoint analysis, multidimensional scaling, and advanced research te...

Consumer Behavior

¿¿¿¿ Understand Global Markets & Cultural Influences on Consumer Behavior!International and Cross...

Understand What Drives Consumer Decisions!Consumer Behavior: Attitude, Intention, and Choice Beha...

Research Methodology

Unravel the Psychology Behind Consumer Choices!Consumer Behavior: Information Processing and Deci...

Understand Global Markets & Cultural Influences on Consumer Behavior!International and Cross-Cult...

Research Methodology

Marketing Management and Policy

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Master the fundamentals of research design and data analysis with Research Methodology: Research ...

Consumer Behavior

Strategic Marketing Decisions for a Changing Business Landscape!Marketing Management and Policy b...

The Future of Marketing & Technology-Driven Decision MakingManagement Information Systems, Techno...

¿¿¿¿¿ Master Service Marketing in Retail & Healthcare!Marketing of Services: Retailing and Health...

Ethics, Education, and Quality of Life in Business & SocietyEthics, Quality of Life, and Pedagogy...

For undergraduate and graduate courses in marketing research. An applied and practical marketing ...

'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding...