style 'margin: 0cm 0cm 0pt;' Marketing as a field of theoretical inquiry has grown exponentially ...

Marketing is still widely perceived as simply the creator of wants and needs through selling and ...

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohes...

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohes...

This unique and comprehensive reflection on marketing as a field of study, research and practice ...

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histor...

This unique and comprehensive reflection on marketing as a field of study, research and practice ...

This book aims to stimulate debate in the growing and highly controversial area of measuring scho...

This book aims to stimulate debate in the growing and highly controversial area of measuring scho...

This book provides an overview of recent and current research which defines and scopes the field ...

Dozens of lively international case studies that help readers put core marketing principles in a ...

Managing and Marketing Technology proposes that strong management of a firm's technology improves...