International marketing underwent fundamental changes in the last two decades - The Handbook of I...
This textbook provides students with comprehensive insights on the classical and contemporary mar...
The U.S.-Japan bilateral trade relationship is perhaps the most consequential and the most tumult...
This unique book explores the complex issue of how successful multinational firms manage interfac...
The ratification in 1994 of the North American Free Trade Agreement among the United States, Cana...
Japanese distribution has been a major issue of concern for policymakers, business executives and...
An indispensable resource for students of marketing, management, and international business In th...
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