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18.03.2004Organizational Identity presents the classic works on organizational identity alongside more curr...
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01.11.2000
This book challenges current beliefs about organizational identity, reputation, and branding. It ...
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01.03.2008
Praise for Taking Brand Initiative 'In today's media-saturated society, only those who forcefully...
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15.03.2018
The only textbook to use a three-perspective framework to explain, explore, and evaluate organiza...
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15.04.2011
Most of us recognize that organizations are everywhere. You meet them on every street corner in t...
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27.12.2004
The Three Faces of Leadership takes readers inside the minds of CEOs who have been celebrated by ...
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27.12.2004
The Three Faces of Leadership takes readers inside the minds of CEOs who have been celebrated by ...
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20.05.2004
Organizational Identity presents the classic works on organizational identity alongside more curr...
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