Die Marketingkommunikation ist ein zentraler Bestandteil der Marketingaktivitäten von Unternehmen...

In allen Bereichen der Gesellschaft ~ nicht nur im Marketing ~ ist eine Zunahme von Kommunikation...

Im Mittelpunkt dieses Lehrbuches stehen die wissenschaftstheoretischen Grundlagen und die Schluss...

This book addresses challenges in research and management pertaining to the media, contents, and ...

This book provides insights into the inspiring and multifaceted field of advertising research, wh...

This book addresses challenges and opportunities in research and management related to new advert...

This book addresses challenges and opportunities in research and management related to new advert...

Advances in Advertising Research are published by the European Advertising Academy (EAA). This vo...

Focusing on a range of advertising formats, this book provides international state-of-the-art res...

Advances in Advertising Research are published by the European Advertising Academy (EAA). This vo...

This textbook describes and explains the fundamentals of applying empirical methods for theory bu...

This book provides insights into the inspiring and multifaceted field of advertising research, wh...

Focusing on a range of advertising formats, this book provides international state-of-the-art res...

This book addresses challenges in research and management pertaining to the media, contents, and ...

Building on the seminal work of David Teece, Kathleen Eisenhardt, Jeffrey Martin, and others, thi...

Building on the seminal work of David Teece, Kathleen Eisenhardt, Jeffrey Martin, and others, thi...

Im Mittelpunkt dieses Lehrbuches stehen die Grundlagen und Schlussweisen bei der Anwendung empiri...