Die Partial Least Squares Strukturgleichungsmodellierung (PLS-SEM) hat sich in der wirtschafts- u...

Onlinehändler haben in den letzten Jahren massiv an Popularität gewonnen und dadurch weite Teile ...

Onlinehändler haben in den letzten Jahren massiv an Popularität gewonnen und dadurch weite Teile ...

Strukturgleichungsmodelle stellen das Standardinstrument zur empirischen Prüfung von hypothetisie...

This book offers an easily accessible and comprehensive guide to the entire market research proce...

Die Einführung und insbesondere die Skalierung von KI erfordert sowohl im Marketing als auch im G...

This accessible, practice-oriented and compact text provides a hands-on introduction to market re...

Addresses issues pertaining to measurement and research methodology in an international marketing...

This book is an easily accessible and comprehensive guide which helps make sound statistical deci...

This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his ...

Inhaltlich unveränderte Neuauflage. Weblogs haben sich innerhalb kürzester Zeit zum neuen Trend u...

This book is an easily accessible and comprehensive guide which helps make sound statistical deci...

This book offers an easily accessible and comprehensive guide to the entire market research proce...

Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for a...

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) gui...

The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offer...

Online retailers have gained massive popularity in recent years, plunging large parts of brick-an...

This edited volume brings together some of the best papers from the 2022 Conference on Partial Le...

Eines Tages ist es so weit: Der Nachwuchs steht ins Haus und damit eine Reihe von Planungsproblem...

This edited volume brings together some of the best papers from the 2022 Conference on Partial Le...

Online retailers have gained massive popularity in recent years, plunging large parts of brick-an...

In order to facilitate learning, a single case study has been used throughout the book.