The Routledge Companion to Marketing History is the first collection of readings that surveys the...

Introduces students to the language, ideas, and concepts that are used frequently in Critical Man...

The study and teaching of marketing as a university subject is generally understood to have origi...

This book analyses the influence of the German Historical School on institutional economists who ...

Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies ex...

The Routledge Companion to Critical Marketing brings together the latest research in Critical Mar...

This intellectual bulldozer of a book attacks the all too prevalent mindset that views marketing ...

The Routledge Companion to Marketing History is the first collection of readings that surveys the...

The importance of philosophy for developing marketing and consumer theory is a key area of intere...

This major reference collection, Critical Marketing Studies, directs its attention to highlightin...