This timely book critically explores contemporary issues around sustainability in tourism, hospit...

This book provides students and academics with a comprehensive analysis of the theory and practic...

Sustainable Branding considers how broader perspectives on sustainability and corporate social re...

Cultural differences among nations are being recognized as critically important for the corporate...

Delving into the rapidly developing field of dual marketing, investigating the strategic alliance...

'This book proposes an extension of existing studies that explore the link between CSR and cultur...

A sustainable brand should integrate environmental, social, economic and issues into its business...

The prominent idea of sustainable development has influenced almost all disciplines, changing our...

Rethinking Decision-Making Strategies and Tools: Emerging Research and Opportunities analyses est...

This book delves into contemporary trends in consumer behaviour and marketing strategies in the f...