This has long been the one book that students can rely on to get them thinking critically and str...

While many organizations understand the importance of having a clearly defined value proposition ...

FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing ...

What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a ...

The ultimate test of marketing investment, and indeed any investment, is whether it creates value...

First published in 1995. This pocket guide is a cartoon book with a serious message -it explores ...

Reflects the key contemporary issues and developments in marketing strategy that face organisatio...

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and deve...

Transform your business by improving customer experience across the entire end-to-end value chain...

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Mark...

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to Eu...

This book has been considered by academicians and scholars of great significance and value to lit...

These essays examine the importance of historical consicousness and the role of historiography in...

Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services...

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mappin...

First published in 1995. This pocket guide is a cartoon book with a serious message -it explores ...

Death Hunt - Wenn die Gejagte zum Jäger w.. (BR)Min: 93 DD5.1 WS

Death Hunt - Wenn die Gejagte zum Jäger w.. (DVD)Min: 89 DD5.1 WS

Website security made easy. This book covers the most common ways websites get hacked and how web...

This helpful text clearly sets out the very best, state-of-the-art strategies in key account mana...

HIGHLANDERS-warriers, musians and bards

An imaginative, witty, original but deadly serious introduction to all the concepts you need in m...

In Rete la sicurezza è fondamentale. Script, bot, virus, malware, ransomware sono solo alcune del...

This second edition of Marketing Accountability, now called Marketing Value Metrics, introduces a...

Billions of dollars are lost from marketing plans that fail to get implemented properly.This book...

From the Back Cover:

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this...

Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. D...

This book covers all of the core topics in marketing and is written and designed specifically for...

MARKET SEGMENTATION: HOW TO DO IT AND HOW TO PROFIT FROM IT is the only book that spells out a to...

Peace River: A Canoe Voyage From Hudson's Bay to Pacific by the Late Sir George Simpson, in 1828:...

Peace River: A Canoe Voyage From Hudson's Bay to Pacific by the Late Sir George Simpson, in 1828:...

The latest edition of the leading and internationally bestselling text on marketing planning In t...

In 1992 Glasgow Museums was given a cast iron plaque which had 'LASCARS ONLY' written on it in En...

McElroy (Jackson), ein skrupelloser Chemie-Freak, erfindet MDS 51, die Designerdroge des Jahrhund...