Marketing, while essential to organisational success, is arguably one of the most controversial a...

Combining seminal papers on marketing communications with incisive commentary and overviews from ...

Taking a holistic and international perspective, this book critically examines the ethical challe...

This book presents a series of empirically based case studies conducted by social change scholars...

Combining seminal papers on marketing communications with incisive commentary and overviews from ...

Marketing communication is a dynamic industry, which continues to change and adapt to new technol...

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into mark...

Marketing communication is a dynamic industry, which continues to change and adapt to new technol...

This book presents a series of empirically based case studies conducted by social change scholars...

From the streets of Romania, to the show ring at Crufts, Incredible Kratu is themoving story of a...