This book is designed to impart and convey knowledge as well as understanding of the range of bio...

This book offers a unique focus on the integration of neurosciences with marketing and tourism, p...

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and c...

The field of marketing and management has undergone immense changes over the past decade. These d...

Bringing to life the most widely used quantitative measurements and statistical techniques in mar...

To gain the most competitive edge, marketers must continually optimize their promotional strategi...

A seminal collection of research methodology themes, this two-volume work provides a set of key s...

Traditional narratives on strategic management no longer fulfil the needs of students, practition...

Worldwide Casebook in Marketing Management comprises a large collection of case studies in market...

A seminal collection of research methodology themes, this two-volume work provides a set of key s...

The field of marketing and management has undergone immense changes over the past decade. These d...

Contemporary Issues in Marketing provides an innovative approach to learning about key marketing ...

A seminal collection of research methodology themes, this two-volume work provides a set of key s...

Bringing to life the most widely used quantitative measurements and statistical techniques in mar...

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and c...

A seminal collection of research methodology themes, this two-volume work provides a set of key s...

This book includes selected papers presented at the International Conference on Marketing and Tec...

This book includes selected papers presented at the International Conference on Marketing and Tec...

The early 2020s have been marked by a surge of interest in artificial intelligence (AI), and it h...

The early 2020s have been marked by a surge of interest in artificial intelligence (AI), and it h...

Contemporary Issues in Strategic Management shines a light on measures that really matter, provid...

Emerging stages of the internet are now built on a plethora of different technologies working in ...

Emerging stages of the internet are now built on a plethora of different technologies working in ...

Strategic Marketing Management: A process based approach integrates Marketing with other aspects ...

Managers practice in a constantly changing environment, creating the need for effective strategic...

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive set o...

Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. ...