This book is designed to impart and convey knowledge as well as understanding of the range of bio...

Offers a unique focus on the integration of neurosciences with marketing and tourism, providing a...

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and c...

The field of marketing and management has undergone immense changes over the past decade. These d...

Bringing to life the most widely used quantitative measurements and statistical techniques in mar...

To gain the most competitive edge, marketers must continually optimize their promotional strategi...

A seminal collection of research methodology themes, this two-volume work provides a set of key s...

Traditional narratives on strategic management no longer fulfil the needs of students, practition...

Worldwide Casebook in Marketing Management comprises a large collection of case studies in market...

A seminal collection of research methodology themes, this two-volume work provides a set of key s...

The field of marketing and management has undergone immense changes over the past decade. These d...

Contemporary Issues in Marketing provides an innovative approach to learning about key marketing ...

A seminal collection of research methodology themes, this two-volume work provides a set of key s...

Bringing to life the most widely used quantitative measurements and statistical techniques in mar...

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and c...

A seminal collection of research methodology themes, this two-volume work provides a set of key s...

This book includes selected papers presented at the International Conference on Marketing and Tec...

This book includes selected papers presented at the International Conference on Marketing and Tec...

The early 2020s have been marked by a surge of interest in artificial intelligence (AI), and it h...

The early 2020s have been marked by a surge of interest in artificial intelligence (AI), and it h...

Contemporary Issues in Strategic Management shines a light on measures that really matter, provid...

Emerging stages of the internet are now built on a plethora of different technologies working in ...

Emerging stages of the internet are now built on a plethora of different technologies working in ...

Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. ...

Electronic Inspection Copy available for instructorsA must-have reference resource for quantitati...

With the trend toward an increasingly global economy, strategic planning is an active area of res...

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive set o...

Electronic Inspection Copy available for instructorsA must-have reference resource for quantitati...

Strategic Marketing Management: A process based approach integrates Marketing with other aspects ...