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  1. The Effect of Advertisement on Consumer Behavior and Brand Preference The Effect of Advertisement on Consumer Behavior and Brand Preference

    The Effect of Advertisement on Consumer Behavior and Brand Preference

    Lekshmi Bhai P S
    LAP LAMBERT Academic Publishing
    19.03.2015

    Advertising plays a very important role in modern business. Due to excessive specialization, mass...

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    87,90 €
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  2. A Study On Prescriber’s Perception Towards Ayurvedic Products A Study On Prescriber’s Perception Towards Ayurvedic Products

    A Study On Prescriber’s Perception Towards Ayurvedic Products

    Lekshmi Bhai P. S.
    LAP LAMBERT Academic Publishing
    10.12.2015

    The Arya Vaidya Pharmacy (Coimbatore) Ltd, popularly known as AVP Ltd was started during the year...

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    39,90 €
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  3. A study on Customer preference for the private brands of Big Bazaar A study on Customer preference for the private brands of Big Bazaar

    A study on Customer preference for the private brands of Big Bazaar

    Lekshmi Bhai P. S.
    LAP LAMBERT Academic Publishing
    17.11.2015

    A consumer preference explains how a consumer ranks a collection of goods or services or prefers ...

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    54,90 €
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