To thrive in today's world, characterized by volatility, uncertainty, complexity, and ambiguity (...

To thrive in today's world, characterized by volatility, uncertainty, complexity, and ambiguity (...

This book covers various topics related to marketing and business analytics. It explores how orga...

Economic challenges are becoming very difficult to manage throughout the world, and entrepreneurs...

'This book discusses academic entrepreneurship that focuses on the educated population who are le...

The book explores data analytics concepts and applications in marketing and business. Business an...

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications...

This book includes various topics related to marketing and business analytics. It is written to h...

This book includes peer-reviewed contributions presented at the International Conference on Data ...

This book explores the concept and applications of AI-based analytics related to marketing and bu...

The rapid progression of the digital age has brought both benefits and drawbacks. While the conve...

The rapid progression of the digital age has brought both benefits and drawbacks. While the conve...

This book includes various topics related to marketing and business analytics. It is written to h...

This book includes peer-reviewed contributions presented at the International Conference on Data ...