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28.07.2021This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with edu...
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26.03.2010
The purpose of the book is to provide insurance practitioners, consumers, and students with defin...
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09.12.2008
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account ...
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01.11.2009
Unlike marketing management texts that are versions of principles texts, this text is based on th...
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09.01.2013
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing resea...
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17.09.1997
Services Marketing This practical guide is the first to take a behavioral managerial approach to ...
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28.03.2011
The SAGE Text and Cases Series, featuring IVEY Cases is a co-publishing partnership between SAGE ...
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22.10.2009
Cowritten by an expert on marketing and an expert on management, this text thoroughly integrates ...
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