Business Management in an Uncertain World: An Introductory Text for Executives is a book that inf...

Every company or business establishment aims at making more sales than the competitor. Different ...

Knowledge based marketing is a key tool used as a competitive advantage by most of the Multinatio...

International Business Strategy in Emerging Markets is a book that talks about the various kinds ...

Business communication examines various aspects of communication in business including an extensi...

The book 'Customer Service in Business: Keeping your customers close and loyal' takes the readers...

Business Informatics informs the readers about the various aspects of the business and the branch...

Marketing Automation gives the readers an introduction of marketing automation, the tools for the...

Service Operations Management gives an introduction to service operations management and also tal...

This book sheds light on various key terms or jargans that have been used for marketing and adver...

This volume discusses the models, definitions, and foundations of leadership in business organiza...

This book primarily focuses on business risk management and the factors affecting enterprises. Fi...

This book aims to provide readers with a comprehensive understanding of the ever-evolving world o...

The objective of this book is to provide a comprehensive guide for businesses looking to optimize...

Practical strategies, frameworks and case studies unveil methods to analyze and optimize business...