There is little written by Ghanaians to help foreigners understand their culturally prescribed ru...

This book narrates stories of Ghanaians that have successfully grown their businesses and have ma...

Global Mindsets seeks to tackle a topic that is relatively new in research and practice, and is c...

If you want to learn about how leadership and culture jointly influence creativity in organizatio...

Globalization has produced opportunities and challenges that countries and firms respond to with ...

International Market Analysis: Theories and Methods is an indispensable book for students and exe...

This book seeks to explore the managerial challenges that foreign executives may experience in Gh...

The marketing literature generally assumes that managers and customers always make rational (reas...

Global Mindsets seeks to tackle a topic that is relatively new in research and practice, and is c...

Service Marketing in Ghana focuses on important service and customer management themes like the n...

If you want to learn about how leadership and culture jointly influence creativity in organizatio...

Thesis without Tears - A Guide for African University Students is written for university and coll...

Private Enterprise-Led Development in Sub-Saharan Africa provides a novel theoretical and concept...

The African business environment provides many opportunities and challenges. Success depends on t...

Policy makers and scholars consider private enterprise development as one of the most promising a...