This book includes a fascinating range of up-to-date articles on China from the Journal of Brand ...

Scholars from various disciplines within the fields of public relations, branding, marketing and ...

This prestigious edited collection of articles from the Journal of Brand Management discusses the...

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand ...

Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspe...

Corporate marketing and corporate communications are topics that have grown in scholarly and prac...

This prestigious edited collection of articles from the Journal of Brand Management discusses the...

In a brief, narrative survey, Balmer and Fitzmier trace the history of the Presbyterian tradition...

Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspe...

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage b...