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22.06.2020MKTG from 4LTR Press connects students to the principles of marketing-bringing them to life throu...
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06.08.2021
The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) gui...
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29.01.2024
The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offer...
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31.07.2023
Essentials of Business Research Methods provides an accessible and comprehensive introduction to ...
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31.07.2023
Essentials of Business Research Methods provides an accessible and comprehensive introduction to ...
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05.04.2016
In order to facilitate learning, a single case study has been used throughout the book.
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19.05.2020
Learn Marketing YOUR Way with MKTG and MindTap! MKTG's easy-reference, paperback textbook present...
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24.01.2024
Lamb Hair McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing prin...
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