As economies across the world continue to transition toward services,skills in marketing and mana...

This book summarizes the 'rules of the service game' and presents the distilled lessons from thre...

Winning in Service Markets: Success through People, Technology, and Strategy is the first practit...

Service leadership is not based on outstanding performance within a single dimension. Rather, it ...

From a customer's perspective, services are experiences. From the organization's perspective, ser...

Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability explores the role...

Many services with limited capacity face wide swings in demand that can be caused by the change i...

Designing the service environment is an art that involves a lot of time and effort, and can be ex...

This book is the first book on the emerging trend of intelligent automation. Also known as hypera...

In services marketing, it is important to understand why customers behave the way they do. How do...

What makes consumers or institutional buyers select, and remain loyal to, one service provider ov...

Highly capable and motivated people are at the center of service excellence and productivity. Beh...

This book encompasses empirical evidences to understand the application of data analytical techn...

Winning in Service Markets: Success through People, Technology, and Strategy is the first practit...

This book is the first book on the emerging trend of intelligent automation. Also known as hypera...

Targeting, acquiring, and retaining the 'right' customers is at the core of many successful servi...

All service organizations face choices concerning the types of products to offer and how to deliv...

The first unspoken law of service quality and productivity is to do it right the first time. Howe...

The relationship between productivity and customer satisfaction is complex. Service Quality and P...

Creating a viable service requires a business model that allows for the costs of creating and del...

This book encompasses empirical evidences to understand the application of data analytical techn...

Developing an effective service marketing communications strategy starts with a good understandin...

ABOUT THE BOOK:This is the first reference book on Intelligent Automation (IA). Also called Hyper...

'Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading te...

'Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading te...

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading te...

This collection brings together three insightful titles that guide you through the nuances of eff...

A practical, non-technical guide for business leaders, entrepreneurs, and curious minds

A practical, non-technical guide for business leaders, entrepreneurs, and curious minds'Agents ar...