International Business Strategy inspects several aspects of international business including an e...

At one point, all business were small business. As time passed, the increasing complexity of the ...

Examines various aspects of customer relationship management, including an extensive historical o...

Business and Society introduces the readers the meaning of business and that of society and the c...

Globalization and the easy access to information shifted the business dynamics in the 21st centur...

In a paced business world, the requirement for fruitful project management has turned into a need...

International Entrepreneurship makes the readers about the concept of international entrepreneurs...

Globalization and advances in technology have given ways to the emergence of virtual teams. Virtu...

For many years there has been a general transformation in the global view of development and glob...

The book is primarily focused on aspects related to the consumer behavior and culture in the 21st...

Multi-Channel Marketing System: An Overview is a book is targeted to undergraduate and graduate s...

Brand Management in Digital and Sustainable Times is a book intended to serve as a reference guid...

Consumer behavior refers to the actions and decisions made by individuals and households when pur...

Entrepreneurship is the process of creating, developing, and managing a new business venture with...