Substantially revised throughout, the third edition of Political Marketing continues to offer stu...

Political marketing in the United States explores how politicians and parties utilize marketing c...

This book reveals the market research, strategy, branding and communication behind the unpredicta...

There is increasing awareness of growing similarities in political marketing practices around the...

Political parties use market intelligence to listen to the public, develop a product to suit and ...

Political Marketing in the United States explores how politicians and parties utilize marketing c...

Political Management lays out the core tools to manage government, campaigns and parties. The fir...

There is increasing awareness of growing similarities in political marketing practices around the...

The book shows how political marketing - the design of government by focus groups and polls - spe...

This book is the second volume in the Palgrave Studies in Political Marketing and Management seri...

The Human Resource Management of Political Staffers: Insights from Prime Ministers' Advisers and ...

The Human Resource Management of Political Staffers: Insights from Prime Ministers' Advisers and ...

All organisations manage people, and politics is no different. Campaigns, parties, and government...

This comprehensive volume offers a wide range of in-depth empirical research from different disci...

This book explores the design, execution and impact of political marketing and management in the ...

Political Management lays out the core tools to manage government, campaigns and parties. The fir...

Routledge Handbook of Political Marketing will contain cutting edge contributions written by acad...

This book shows how British politics is being transformed from a leadership-run system to one dic...