International best seller, The Luxury Strategy: Break the rules of marketing to build luxury bran...

Rumors may be the oldest medium of mass communication of information or ideas

Presenting some of the most significant researchon the modern understanding of luxury, this edit...

Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these b...

Rumors may be the oldest medium of mass communication of information or ideas. Even before there ...

Presenting some of the most significant researchon the modern understanding of luxury, this edit...

Cette nouvelle édition, totalement renouvelée, est le fruit de quinze ans de conseil et de recher...

Ré-inventer les marques: La fin des marques telles que nous les connaissons

Luxe: Nouveaux challenges, nouveaux challengers

Les remarques à l'épreuve de la pratique: Identifier et analyser les dérives et les erreurs coura...

Das Urheberrecht an bibliographischen und produktbeschreibenden Daten und an den bereitgestellten...

Dedicato a coloro che si occupano di comunicazione, 'Rumors' è un testo teorico capace di spiegar...

Das Urheberrecht an bibliographischen und produktbeschreibenden Daten und an den bereitgestellten...

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, Th...

In an industry where rarity and exclusivity are keys to success, business growth can be both posi...

The Luxury Strategy has established itself as the definitive work that sets the record straight o...