If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting you...

THE NEW YORK TIMES BESTSELLERYour ultimate guide to the art of winning argumentsEveryone is alway...

Show yourself who's in charge using the original art of persuasion, backed by contemporary pop cu...

La differenza fondamentale tra una discussione e uno scontro fisico è che con le parole possiamo ...

Show yourself who's in charge using the original art of persuasion, backed by contemporary pop cu...

Got a cough you can't cure? An insatiable craving for a candy bar? A hangover you can't shake? Ey...

Yes, it's true: you can learn how to be a verbal wizard! Ever hear someone utter an unforgettable...

The Prophet Joan

Herkes sürekli olarak bizi bir konuda ikna etmeye calisiyor politikacilar, reklamcilar, medya ve ...

Learn how to persuade cats—the world's most skeptical and cautious negotiators—with this primer o...

Herkes sürekli olarak bizi bir konuda ikna etmeye calisiyor politikacilar, reklamcilar, medya ve ...

Como Discutir Con Un Gato

. Un original e ingenioso manual de retórica y argumentación.. Una obra basada en el brillante ar...

'Rhetoric once sat at the center of elite education. Alexander the Great, Shakespeare, and Martin...

The definitive guide to getting your way, revised and updated with new material on writing, speak...