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  1. The country-of-origin effect for the Brazilian beef in Europe The country-of-origin effect for the Brazilian beef in Europe

    The country-of-origin effect for the Brazilian beef in Europe

    Fernanda de Tavares Canto Guina
    LAP LAMBERT Academic Publishing
    16.12.2011

    Pre-established ideas about countries can interfere in consumers attitudes concerning products fr...

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    79,00 €
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  2. Country Brand Identity Country Brand Identity

    Country Brand Identity

    Fabiana Gondim Mariutti
    LAP LAMBERT Academic Publishing
    04.10.2013

    The country brand is the image and perception of the brand associations of a nation as seen by fo...

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    51,90 €
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  3. Instrumental and terminal personal values Instrumental and terminal personal values

    Instrumental and terminal personal values

    Francine Veloni Gervazio
    VDM Verlag Dr. Müller

    Great part of the efforts in international marketing and market segmentation focus on the compreh...

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    49,00 €
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  4. Brazil’s image and the attitude toward Brazilian products Brazil’s image and the attitude toward Brazilian products

    Brazil’s image and the attitude toward Brazilian products

    Janaina de Moura Engracia Giraldi
    VDM Verlag Dr. Müller

    At the same time that market globalization has progressed, there has been a growing expansion of ...

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    59,00 €
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