From neighborhood supermarkets stocked with designer water to the exclusive boutiques of Madison ...

Forbidden Partners

Twitchell performs a trenchant and witty social analysis of how branding has permeated, reshaped,...

Religious marketing used to consist of a sign in front of the church with some clever saying. Tod...

Carnival Culture

'If you ask men if they spend any time hiding, they usually look at you as if you're nuts. 'What,...

As a boy, James Twitchell heard stories about his ancestors in Louisiana and even played with his...

In his Preface to The Living Dead: A Study of the Vampire in Romantic Literature, James Twitchell...

The popular critic takes to the road to explore the allure of the nomadic life in a house on wheels.

In this engaging study, James Twitchell examines the persistence and appeal of the horror genre i...

James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have m...