Part of a series on 'Research in Marketing'.

Focuses on studies in the field of strategy in the marketing of information technologies. This bo...

In Chindia Rising, Dr. Jagdish Sheth introduces the concept of Chindia, which captures the re-eme...

Part of a series of studies on research in marketing.

Part of a series of studies on research in marketing.

Drawing from decades of research, Genes,Climate, and Consumption Culture: Connecting the Dots dem...

This is the first volume, in a long-running series, on the subject of research in marketing.

In Chindia Rising, Dr. Jagdish Sheth introduces the concept of Chindia, which captures the re-eme...

**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Associa...

The first book to examine voter behavior from both psychological and marketing perspectives, A Th...

As businesses increasingly stress the importance of cooperation and collaboration with suppliers ...

Three world experts share their insights on designing the business school of the future, and how ...

Name any industry and more likely than not you will find that the three strongest, most efficient...

This is the 3rd volume of Advances in Telecommunication Management, focusing on Information Techn...

**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Associa...

Many marketers fear that the field's time-worn principles are losing touch with today's realities...

This edited volume elucidates how artificial intelligence (AI) can enable customer service to ach...

This book explores how customer service can become the singular competitive differentiator for or...

Pricing is frequently used as a key strategic lever for management to increase profitability. How...

India's Road to Transformation: Why Leadership Matters describes the critical role of political l...

This edited volume elucidates how artificial intelligence (AI) can enable customer service to ach...

Legend in Marketing: Managerial Marketing - The Early YearsBy Jagdish N. ShethManagerial Marketin...

Legend in Marketing: Relationship MarketingBy Jagdish N. ShethRelationship Marketing highlights t...

Legend in Marketing: Visioning the FutureBy Jagdish N. ShethVisioning the Future is a forward-thi...

Legend in Marketing: Consumer Behavior - Conceptual FoundationsBy Jagdish N. ShethExplore the gro...

Legend in Marketing: Visioning the FutureBy Jagdish N. ShethVisioning the Future is a forward-thi...

Legend in Marketing: International MarketingBy Jagdish N. ShethExplore the global landscape of ma...

Legend in Marketing: Managerial Marketing - Current ThoughtBy Jagdish N. ShethManagerial Marketin...

Legend in Marketing: Organizational Buyer BehaviorBy Jagdish N. ShethOrganizational Buyer Behavio...

Legend in Marketing: Research MethodsBy Jagdish N. ShethResearch Methods is a pivotal addition to...

Legend in Marketing: Research MethodsBy Jagdish N. ShethResearch Methods is a pivotal addition to...

Legend in Marketing: Consumer Behavior - Conceptual FoundationsBy Jagdish N. ShethExplore the gro...

Legend in Marketing: International MarketingBy Jagdish N. ShethExplore the global landscape of ma...

Legend in Marketing: Consumer Behavior - Empirical ResearchBy Jagdish N. ShethConsumer Behavior: ...

Legend in Marketing: Organizational Buyer BehaviorBy Jagdish N. ShethOrganizational Buyer Behavio...

Legend in Marketing: Managerial Marketing - The Early YearsBy Jagdish N. ShethManagerial Marketin...

Legend in Marketing: Relationship MarketingBy Jagdish N. ShethRelationship Marketing highlights t...

This book explores how customer service can become the singular competitive differentiator for or...

In a world where technology shapes every aspect of our lives, 'Digital Shock: Seven Shocks That A...

In a world where technology shapes every aspect of our lives, 'Digital Shock: Seven Shocks That A...

Consumer Behavior

The Sustainability Edge enables companies to critically engage their stakeholders and influence t...

Collects the insights of a group of leading marketing thinkers and practitioners who are committe...

This 'landmark, must-read book' (Tom Peters) shows professionals--from lawyers and sales executiv...

Today's best companies get it. From retail to finance and industries in between, the organization...

This work has been selected by scholars as being culturally important, and is part of the knowled...

This handbook maps and analyses cross-sector (public-corporate-social-community-faith) governance...

India's Road to Transformation: Why Leadership Matters describes the critical role of political l...