First Published in 1987. To writers and visualizers, this study sets a range of expectations for ...

The Early Years: Information Overload and Quality Perception by Jacob Jacoby explores the crucial...

The Fourth P: Advertising and Personal Selling by Jacob Jacoby explores the critical role that ad...

Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by Jacob J...

Helping Define the Field and Expand Its Horizons offers an insightful and comprehensive look at t...

Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1 by Jacob J...

Pre-decision Information Accessing and Behavioral Process Technology (BPT) by Jacob Jacoby examin...

Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by Jacob J...

Methods and Measures: Selected Papers by Jacob Jacoby compiles a selection of his most influentia...

Methods and Measures: Selected Papers by Jacob Jacoby compiles a selection of his most influentia...

Helping Define the Field and Expand Its Horizons offers an insightful and comprehensive look at t...

The Early Years: Attitudes, Brand Loyalty, and Perceived Risk delves into the foundational resear...

The Early Years: Information Overload and Quality Perception by Jacob Jacoby explores the crucial...

The Early Years: Attitudes, Brand Loyalty, and Perceived Risk delves into the foundational resear...

The Fourth P: Advertising and Personal Selling by Jacob Jacoby explores the critical role that ad...

Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1 by Jacob J...

Pre-decision Information Accessing and Behavioral Process Technology (BPT) by Jacob Jacoby examin...

This accessible, hands-on text has now been revised and updated, with expanded coverage of topics...

This accessible, hands-on text has now been revised and updated, with expanded coverage of topics...