The first book to deal with the problems of communicating to a skeptical, media-blitzed public, P...

Ein weltweit wegweisendes Werk.'Positioning' zählt heute zu den 100 wichtigsten Managementbüchern...

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout-t...

Wen soll ein frisch gekürter Unternehmenschef, der nach einem langen, zielstrebigen Aufstieg aus ...

Differenzieren, positionieren, kommunizieren: In der vollständig überarbeiteten zweiten Auflage d...

The first book to deal with the problems of communicating to a skeptical public, Positioning desc...

A compelling fable that distills the essence of genius marketing strategiesThe 'King of Positioni...

Produktunterschiede sind heute schnell und leicht kopierbar; häufig sind die Unterschiede nur min...

Pazarlama devrimini atesleyen kitapDünyaca ünlü pazarlama stratejistleri Al Ries ve Jack Trout, i...

If You Don't Have the Right Strategy, You're Toast

The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries publishedtheir ...

``A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.''--...

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over ...

Sirketinizi ve markanizi farklilastiramazsaniz ölümüne rekabet yasanan sektörünüzde hayatta kalam...

C'è un'unica cosa che rende il marketing di un brand efficace: riuscire a ritagliarsi uno spazio ...