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  1. Innovation And Diffusion Of Software Technology Innovation And Diffusion Of Software Technology

    Innovation And Diffusion Of Software Technology

    Hugh Pattinson
    Elsevier Science Ltd
    01.06.2007

    Examines B2B decision making processes for software application development. This book provides D...

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    325,10 €
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  2. Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

    Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

    Arch G. Woodside
    Emerald Group Publishing Limited
    20.08.2014

    This new volume is a must for B2B scholars and executives.This volume is for readers who demand f...

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    199,70 €
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  3. E-Novation for Competitive Advantage in Collaborative Globalization E-Novation for Competitive Advantage in Collaborative Globalization

    E-Novation for Competitive Advantage in Collaborative Globalization

    Hugh M. Pattinson
    Business Science Reference
    06.06.2011

    The Web has metamorphosed into a powerful vehicle for the development and delivery of new, emerge...

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    188,70 €
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