The book featured a then new-to-the-world approach called RDE, rule developing experimentation. U...

This book extends the analysis of perception of food qualities to the area of multivariate method...

Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, estab...

Food Texture is the first book to provide a broad overview of texture measurementfrom both the su...

Mind genomics is the next level of apprehension of human behavior. It seeks to comprehend what dr...

Mind genomics is the next level of apprehension of human behavior. It seeks to comprehend what dr...

Women have an affinity with the brand of perfume they wear. People often hold strong emotional co...

The advent of artificial intelligence (AI) is associated with relevant changes in how we live tod...

Concepts are critical for the development and marketing of products and services. They constitute...

During the past thirty years, companies have recognized the consumer as the key driver for busine...

This is probably the first book that describes and explains food development by operatively ident...

The authors skillfully present different approaches to the same problem and even different ways t...