A compact overview of the most relevant concepts and developments in International Management. Th...

Univ.-Prof. Dr. Prof. h.c. Bernhard Swoboda ist Inhaber der Professur für Betriebswirtschaftslehr...

This book is devoted to the dynamic development of retailing. The focus is on various strategy co...

Im Konsumgüter-Handel entwickeln sich Supply-Chain-Management und Warenwirtschafssysteme rasant w...

Als Basisform der Erschließung ausländischer Absatz- und Beschaffungsmärkte gewinnt der grenz-übe...

The discussion about Multi-Channel-Systems in retail business might not be new - but it has gaine...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

Der Einsatz von Multi-Channel-Systemen als Erscheinungsform der Vertriebs- bzw. Distributionspoli...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

Fifteen years after its commercial launching, the Internet has become the second most imp- tant d...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

Das Verständnis des Käuferverhaltens ('Customer Insights') steht traditionell im Zentrum aller Ma...

Dieses Lehrbuch verfolgt - vor dem Hintergrund, dass das Verstehen des Käuferverhaltens ('Custome...

Der HandelsMonitor® Mega-Trends 2030+ stellt zwölf Mega-Trends vor, die die Handelslandschaft in ...

Univ.-Professor Dr. Prof. h.c. Bernhard Swoboda ist Inhaber der Professur für Betriebswirtschafts...

A compact overview of the key concepts and main developments in International Management. Strateg...