The theory of networks aims at developing theoretical views on the design and management of allia...

The current book on Nework Governance contributes to the literature by offering new perspectives ...

The organization of interfirm networks, such as alliances, cooperatives, franchise and retail cha...

The organization of interfirm networks, such as alliances, cooperatives, franchise and retail cha...

The current book on Nework Governance contributes to the literature by offering new perspectives ...

The increasing saturation of retail markets in developed countries and the resulting fierce compe...

The book emphasizes research in economics and management of networks as an interdisciplinary fiel...

The theory of networks aims at developing theoretical views on the design and management of allia...

Interfirm networks include franchising, retail and service chains, cooperatives, financial networ...

The book emphasizes research in economics and management of networks as an interdisciplinary fiel...

Interfirm networks include franchising, retail and service chains, cooperatives, financial networ...

This book highlights cutting-edge research in the economics and management of networks as an inte...

Franchising networks are experiencing great success in international business organization. Few b...

This book highlights cutting-edge research in the economics and management of networks as an inte...

This contributed volume focuses on the management and governance of international business networ...

This contributed volume focuses on the management and governance of international business networ...

This book presents recent developments in the theory and management of networks (such as alliance...

Location-based Marketing outlines the main concepts, methods and strategies for implementing spat...

This title describes the state of the art in all areas of spatial marketing, discussing the vario...

Previous research on the institutional structure of franchising networks (Bri- ley et al. 1991; L...