This is a reprint of a formerly published book. It deals with the psychology and behavior that mo...

Context and Cognition in Consumer Psychology is concerned with the psychological explanation of c...

This book considers marketing management within the overall corporate system of business policy-m...

First Published in 1985. This is a collection of sixteen essays on the marketing of services indu...

Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and natur...

This volume is concerned with understanding the factors that determine innovation and its contrib...

Evaluating the ways in which we construe consumer choice, this book examines the psychology, meth...

Evaluating the ways in which we construe consumer choice, this book examines the psychology, meth...

This volume is concerned with understanding the factors that determine innovation and its contrib...

This book is concerned with the application of the behavioural sciences, notably social psycholog...

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the...

This book explores neurophilosophy in relation to the explanation of addiction in the context of ...

This book presents a structured approach to consumer research , showing how a simple framework th...

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the...

This book is concerned with the application of the behvioural sciences, notably social psychology...

This book considers marketing management within the overall corporate system of business policy-m...

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. T...

This book explores neurophilosophy in relation to the explanation of addiction in the context of ...

The marketing firm is that business organisation which responds to the imperatives of consumer-or...

Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectiv...

The marketing firm is that business organisation which responds to the imperatives of consumer-or...

Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to e...

The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal h...

Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectiv...

Consumer Choice

First Published in 1985. Routledge is an imprint of Taylor & Francis, an informa company.

This book advances the Theory of the Marketing Firm (TMF), offering a rich collection of case stu...

This book presents an advanced exploration of the Theory of the Marketing Firm (TMF), offering a ...