Das größte Problem beim Aufbau einer soliden Unternehmensstrategie ist das Verständnis der grundl...
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This work has been selected by scholars as being culturally important, and is part of the knowled...
This work has been selected by scholars as being culturally important, and is part of the knowled...
This work has been selected by scholars as being culturally important, and is part of the knowled...
This work has been selected by scholars as being culturally important, and is part of the knowled...
This work has been selected by scholars as being culturally important, and is part of the knowled...
The legacy of a pioneer in operations research and marketing science.
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This work has been selected by scholars as being culturally important, and is part of the knowled...
This work has been selected by scholars as being culturally important, and is part of the knowled...
This work has been selected by scholars as being culturally important, and is part of the knowled...
This work has been selected by scholars as being culturally important, and is part of the knowled...
This work has been selected by scholars as being culturally important, and is part of the knowled...
This work has been selected by scholars as being culturally important, and is part of the knowled...
This work has been selected by scholars as being culturally important, and is part of the knowled...
This work has been selected by scholars as being culturally important, and is part of the knowled...
This work has been selected by scholars as being culturally important, and is part of the knowled...
This work has been selected by scholars as being culturally important, and is part of the knowled...
This work has been selected by scholars as being culturally important, and is part of the knowled...
This work has been selected by scholars as being culturally important, and is part of the knowled...
This work has been selected by scholars as being culturally important, and is part of the knowled...
Direct Assessment of Consumer Utility Functions
Introduction to Management Science and Marketing
Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications
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This work has been selected by scholars as being culturally important, and is part of the knowled...
This work has been selected by scholars as being culturally important, and is part of the knowled...
This work has been selected by scholars as being culturally important, and is part of the knowled...
This book provides a comprehensive introduction to management science and marketing, offering a v...
This book offers a rigorous yet accessible introduction to the theory and practice of consumer ut...
This book provides a detailed analysis of the market share rewards to pioneering brands and their...