This book focuses on strategies for developing consumer markets in Africa using concepts and tech...

This book gives readers an understanding of the factors that shape the marketing decisions of man...

This invaluable book attempts to bridge business management and scientific management practices s...

This book gives an overview of approaches to internationalization experienced by smaller manufact...

This book focuses on strategies for developing consumer markets in Africa using concepts and tech...

This book gives readers an understanding of the factors that shape the marketing decisions of man...

Interest in generally expanding the understanding of small and medium-sized enterprises, especial...

This invaluable book attempts to bridge business management and scientific management practices s...

This book is the first to cover marketing management issues in geographically remote industrial c...

Around the world, small manufacturing enterprises in market-based economies are facing daily chal...

Two recent major trends in today's complex and competitive high technology global society have un...

Two recent major trends in today's complex and competitive high technology global society have un...