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  1. The Seven Principles of WOM and Buzz Marketing The Seven Principles of WOM and Buzz Marketing

    The Seven Principles of WOM and Buzz Marketing

    George J. Siomkos
    Springer Berlin Heidelberg, Springer Berlin Heidelberg
    12.10.2014

    Why are word-of-mouth campaigns effective for some products, while failing for others? Which grou...

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    53,49 €
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  2. Industrial Marketing Industrial Marketing

    Industrial Marketing

    Thomas Fotiadis
    SAGE Publications Ltd
    31.12.2022

    An introductory textbook on industrial marketing and supply chain management that discusses indus...

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    Unser bisheriger Preis:ORGPRICE: 221,10 €

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  3. Industrial Marketing Industrial Marketing

    Industrial Marketing

    Thomas Fotiadis
    SAGE Publications Ltd
    31.12.2022

    An introductory textbook on industrial marketing and supply chain management that discusses indus...

    Taschenbuch

    Unser bisheriger Preis:ORGPRICE: 113,40 €

    Jetzt 68,30 €
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  4. The Seven Principles of WOM and Buzz Marketing The Seven Principles of WOM and Buzz Marketing

    The Seven Principles of WOM and Buzz Marketing

    Panos Mourdoukoutas
    Springer, Berlin, Springer Berlin Heidelberg, Springer

    Why are word-of-mouth campaigns effective for some products, while failing for others? Which grou...

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    Unser bisheriger Preis:ORGPRICE: 106,99 €

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