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  1. Research traditions in marketing Research traditions in marketing

    Research traditions in marketing

    Gilles Laurent
    Springer Netherlands, Springer Netherlands
    24.12.2012

    Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and ...

    Taschenbuch
    246,09 €
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  2. Research traditions in marketing Research traditions in marketing

    Research traditions in marketing

    Gilles Laurent
    Springer Netherlands, Springer Netherlands
    31.01.1994

    Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and ...

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    246,09 €
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  3. Industrial Adoption of Solar Air Conditioning: Measurement Problems, Solutions and Marketing Implications Industrial Adoption of Solar Air Conditioning: Measurement Problems, Solutions and Marketing Implications

    Industrial Adoption of Solar Air Conditioning: Measurement Problems, Solutions and Marketing Implications

    Jean-Marie Choffray
    Creative Media Partners, LLC
    10.11.2018

    This work has been selected by scholars as being culturally important and is part of the knowledg...

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    17,50 €
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  4. A New Approach to Industrial Market Segmentation A New Approach to Industrial Market Segmentation

    A New Approach to Industrial Market Segmentation

    Jean-Marie Choffray
    FRANKLIN CLASSICS TRADE PR
    11.11.2018

    A New Approach to Industrial Market Segmentation

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  5. A Utility Model for Product Positioning A Utility Model for Product Positioning

    A Utility Model for Product Positioning

    Ralph L Keeney
    Creative Media Partners, LLC
    20.02.2018

    This work has been selected by scholars as being culturally important, and is part of the knowled...

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    14,00 €
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  6. An Operational Structure for Assessing Industrial Response to Marketing Strategy An Operational Structure for Assessing Industrial Response to Marketing Strategy

    An Operational Structure for Assessing Industrial Response to Marketing Strategy

    Jean-Marie Choffray
    Creative Media Partners, LLC
    08.02.2018

    This work has been selected by scholars as being culturally important, and is part of the knowled...

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    15,50 €
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  7. Do European Industrial Marketers Budget Differently? Do European Industrial Marketers Budget Differently?

    Do European Industrial Marketers Budget Differently?

    Gary L Lilien
    Creative Media Partners, LLC
    05.09.2015

    This work has been selected by scholars as being culturally important, and is part of the knowled...

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    25,50 €
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  8. Model Relativism Model Relativism

    Model Relativism

    Gary L Lilien
    Creative Media Partners, LLC
    11.09.2015

    This work has been selected by scholars as being culturally important, and is part of the knowled...

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    26,00 €
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  9. The Diffusion of Photovoltaics The Diffusion of Photovoltaics

    The Diffusion of Photovoltaics

    Gary Louis Lilien
    Creative Media Partners, LLC
    04.09.2015

    This work has been selected by scholars as being culturally important, and is part of the knowled...

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    31,00 €
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  10. Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences

    Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences

    Jean-Marie Choffray
    Creative Media Partners, LLC
    11.09.2015

    This work has been selected by scholars as being culturally important, and is part of the knowled...

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  11. An Operational Structure for Assessing Industrial Response to Marketing Strategy: Overview An Operational Structure for Assessing Industrial Response to Marketing Strategy: Overview

    An Operational Structure for Assessing Industrial Response to Marketing Strategy: Overview

    Jean-Marie Choffray
    Creative Media Partners, LLC
    23.08.2015

    This work has been selected by scholars as being culturally important, and is part of the knowled...

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  12. A new Approach to Industrial Market Segmentation A new Approach to Industrial Market Segmentation

    A new Approach to Industrial Market Segmentation

    Jean-Marie Choffray
    Creative Media Partners, LLC
    27.10.2022

    This work has been selected by scholars as being culturally important, and is part of the knowled...

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  13. Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition

    Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition

    Jean-Marie Choffray
    Creative Media Partners, LLC
    27.10.2022

    Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition

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    16,50 €
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  14. Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition

    Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition

    Jean-Marie Choffray
    Creative Media Partners, LLC
    27.10.2022

    Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition

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    31,50 €
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  15. A new Approach to Industrial Market Segmentation A new Approach to Industrial Market Segmentation

    A new Approach to Industrial Market Segmentation

    Jean-Marie Choffray
    Creative Media Partners, LLC
    27.10.2022

    A new Approach to Industrial Market Segmentation

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    17,00 €
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  16. A Repeat Purchase Diffusion Model: Bayesian Estimation and Control A Repeat Purchase Diffusion Model: Bayesian Estimation and Control

    A Repeat Purchase Diffusion Model: Bayesian Estimation and Control

    Gary L. Lilien
    Creative Media Partners, LLC
    27.10.2022

    A Repeat Purchase Diffusion Model: Bayesian Estimation and Control

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  17. A Repeat Purchase Diffusion Model: Bayesian Estimation and Control A Repeat Purchase Diffusion Model: Bayesian Estimation and Control

    A Repeat Purchase Diffusion Model: Bayesian Estimation and Control

    Gary L. Lilien
    Creative Media Partners, LLC
    27.10.2022

    A Repeat Purchase Diffusion Model: Bayesian Estimation and Control

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    16,50 €
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  18. Optimal Weightlifting Optimal Weightlifting

    Optimal Weightlifting

    Gary L. Lilien
    Creative Media Partners, LLC
    18.07.2023

    Optimal Weightlifting

    Taschenbuch
    15,50 €
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  19. A Model for Manpower Management A Model for Manpower Management

    A Model for Manpower Management

    Gary L. Lilien
    Creative Media Partners, LLC
    18.07.2023

    A Model for Manpower Management

    Taschenbuch
    14,00 €
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  20. Industrial Adoption of Solar air Conditioning: Measurement Problems, Solutions and Marketing Implications Industrial Adoption of Solar air Conditioning: Measurement Problems, Solutions and Marketing Implications

    Industrial Adoption of Solar air Conditioning: Measurement Problems, Solutions and Marketing Implications

    Jean-Marie Choffray
    Creative Media Partners, LLC
    18.07.2023

    Industrial Adoption of Solar air Conditioning: Measurement Problems, Solutions and Marketing Impl...

    Taschenbuch
    16,00 €
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  21. A Marketing Promotion Model with Word of Mouth Effects A Marketing Promotion Model with Word of Mouth Effects

    A Marketing Promotion Model with Word of Mouth Effects

    Gary L. Lilien
    Touchladybirdlucky Studios
    10.09.2015

    This work has been selected by scholars as being culturally important, and is part of the knowled...

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    28,50 €
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  22. Industrial Advertising Effects and Budgeting Practices: A Review Industrial Advertising Effects and Budgeting Practices: A Review

    Industrial Advertising Effects and Budgeting Practices: A Review

    Gary Louis Lilien
    Touchladybirdlucky Studios
    09.09.2015

    This work has been selected by scholars as being culturally important, and is part of the knowled...

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    28,50 €
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  23. Industrial Adoption of Solar air Conditioning: Measurement Problems, Solutions and Marketing Implications Industrial Adoption of Solar air Conditioning: Measurement Problems, Solutions and Marketing Implications

    Industrial Adoption of Solar air Conditioning: Measurement Problems, Solutions and Marketing Implications

    Jean-Marie Choffray
    Creative Media Partners, LLC
    18.07.2023

    This informative guide provides a detailed overview of the use of solar air conditioning in indus...

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    29,50 €
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  24. Emerging Approaches to Retail Outlet Management Emerging Approaches to Retail Outlet Management

    Emerging Approaches to Retail Outlet Management

    Gary Louis Lilien
    Creative Media Partners, LLC
    18.07.2023

    Drawing on the latest research and best practices, this volume provides a comprehensive overview ...

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    16,00 €
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  25. A Model for Manpower Management A Model for Manpower Management

    A Model for Manpower Management

    Gary L. Lilien
    Creative Media Partners, LLC
    26.07.2024

    This book presents a systematic approach to managing human resources, including recruitment, trai...

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    26,50 €
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  26. Optimal Weightlifting Optimal Weightlifting

    Optimal Weightlifting

    Gary L. Lilien
    Creative Media Partners, LLC
    08.08.2024

    Weightlifting is a popular and effective form of exercise, but few people understand the complex ...

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    29,50 €
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  27. Emerging Approaches to Retail Outlet Management Emerging Approaches to Retail Outlet Management

    Emerging Approaches to Retail Outlet Management

    Gary Louis Lilien
    Creative Media Partners, LLC
    08.08.2024

    Drawing on the latest research and best practices, this volume provides a comprehensive overview ...

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    29,50 €
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