Customer Relationship Management combines marketing and relationship theory with practical advice...

This book fills a gap in the existing resources available to students and professionals requiring...

This edition features new coverage of the Asian financial crisis and the European Union. Its trea...

This book fills a gap in the existing resources available to students and professionals needing a...

Globalization has been under extreme pressure in the wake of the financial crisis. Multinational ...

Real Estate Valuation: A Subjective Approach highlights the subjective valuation components of re...

This edition features new coverage of the Asian financial crisis and the European Union. Its trea...

This comprehensive guide to both the theory and application of psychology to marketing comes from...

Seit Jahrhunderten steht vorallem der Name Dracula für die Lust am Schaurig-Schönen. Der untote A...

Customer Relationship Management is the first book to explore the benefits to the firm of a globa...