This is a reprint of a formerly published book. It deals with the psychology and behavior that mo...

Context and Cognition in Consumer Psychology is concerned with the psychological explanation of c...

This book considers marketing management within the overall corporate system of business policy-m...

First Published in 1985. This is a collection of sixteen essays on the marketing of services indu...

Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and natur...

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental conse...

Come take a flight with Pan Am Captain Bill Travis - from Tennessee farm boy to high school dropo...

This volume is concerned with understanding the factors that determine innovation and its contrib...

This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing...

Evaluating the ways in which we construe consumer choice, this book examines the psychology, meth...

Evaluating the ways in which we construe consumer choice, this book examines the psychology, meth...

This volume is concerned with understanding the factors that determine innovation and its contrib...

This book is the most up-to-date account of research based on the Behavioural Perspective Model o...

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have ...

This book is concerned with the application of the behavioural sciences, notably social psycholog...

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the...

This book explores neurophilosophy in relation to the explanation of addiction in the context of ...

This book presents a structured approach to consumer research , showing how a simple framework th...

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the...

This book is concerned with the application of the behvioural sciences, notably social psychology...

This book considers marketing management within the overall corporate system of business policy-m...

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have ...

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. T...

This book explores neurophilosophy in relation to the explanation of addiction in the context of ...

Before Their Time

The marketing firm is that business organisation which responds to the imperatives of consumer-or...

Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectiv...

The marketing firm is that business organisation which responds to the imperatives of consumer-or...

Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to e...

Birmingham, 1993. Under dim streetlamps, childhood friends Thomas, David, Henry, and Ernest drunk...

The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal h...

Sometimes we need to look at the world, as if we weren't part of it, assuming the role of curious...

Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectiv...

Consumer Choice

This book is the most up-to-date account of research based on the Behavioural Perspective Model o...

Sams Teach Yourself Visual Basic in 24 Hours is perfect for students new to programming, as well ...

Come take a flight with Pan Am Captain Bill Travis - from Tennessee farm boy to high school dropo...

First Published in 1985. Routledge is an imprint of Taylor & Francis, an informa company.

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental conse...

High risk, adrenaline rushes, extreme weather, knife-edge decisions, rivalries and challenges in ...

SQE - Trusts 4e

This book advances the Theory of the Marketing Firm (TMF), offering a rich collection of case stu...

This book presents an advanced exploration of the Theory of the Marketing Firm (TMF), offering a ...

SQE Trusts 5e