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  1. Handbook of Consumer Psychology Handbook of Consumer Psychology

    Handbook of Consumer Psychology

    Curtis P. Haugtvedt
    Taylor & Francis Ltd
    31.12.2025

    The revision of this book presents a comprehensive overview of latest developments and trends in ...

    Taschenbuch
    93,00 €
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  2. Applying Social Cognition to Consumer-Focused Strategy Applying Social Cognition to Consumer-Focused Strategy

    Applying Social Cognition to Consumer-Focused Strategy

    Frank R. Kardes
    Psychology Press
    07.05.2015

    Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Ps...

    Taschenbuch
    57,20 €
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  3. Applying Social Cognition to Consumer-Focused Strategy Applying Social Cognition to Consumer-Focused Strategy

    Applying Social Cognition to Consumer-Focused Strategy

    Frank R. Kardes
    Psychology Press
    28.07.2005

    This edited volume discusses contributions the field of social cognition makes to advertising and...

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    117,50 €
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  4. Handbook of Research Methods in Consumer Psychology Handbook of Research Methods in Consumer Psychology

    Handbook of Research Methods in Consumer Psychology

    Frank Kardes
    Routledge
    01.05.2019

    What impact can various research methods have on consumer psychology? How can they help us under...

    Taschenbuch

    Unser bisheriger Preis:ORGPRICE: 132,20 €

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  5. Handbook of Research Methods in Consumer Psychology Handbook of Research Methods in Consumer Psychology

    Handbook of Research Methods in Consumer Psychology

    Frank Kardes
    Routledge
    29.04.2019

    In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summar...

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    293,50 €
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  6. Spontaneous Inference Processes in Advertising Spontaneous Inference Processes in Advertising

    Spontaneous Inference Processes in Advertising

    Frank R Kardes
    Creative Media Partners, LLC
    07.09.2015

    This work has been selected by scholars as being culturally important, and is part of the knowled...

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    28,50 €
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  7. A Nonreactive Measure of Inferential Beliefs A Nonreactive Measure of Inferential Beliefs

    A Nonreactive Measure of Inferential Beliefs

    Frank R Kardes
    Creative Media Partners, LLC
    09.09.2015

    This work has been selected by scholars as being culturally important, and is part of the knowled...

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    25,50 €
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