The collection explores how sentiment and relations are organised in consumer markets. Social stu...

Most marketing scholars implicitly consider independent merchants as conservative and passive act...

What draws us towards a shop window display? What drives us to grab a special offer, to enter the...

Contemporary consumer society is increasingly saturated by digital technology, and the devices th...

Most marketing scholars implicitly consider independent merchants as conservative and passive act...

The collection explores how sentiment and relations are organised in consumer markets. Social stu...

Contemporary consumer society is increasingly saturated by digital technology and digital communi...

While the dynamics of market attachments have been extensively analyzed, the implied other to thi...

While the dynamics of market attachments have been extensively analyzed, the implied other to thi...