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  1. Total Relationship Marketing Total Relationship Marketing

    Total Relationship Marketing

    Evert Gummesson
    Routledge
    02.11.2015

    This third edition of Total Relationship Marketing confirms it as a classic text on the subject o...

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    247,70 €
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  2. Case Theory in Business and Management Case Theory in Business and Management

    Case Theory in Business and Management

    Evert Gummesson
    SAGE Publications Ltd
    24.05.2017

    Case Theory in Business and Management takes a fresh and expansive approach to case study researc...

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    148,70 €
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  3. Qualitative Methods in Management Research Qualitative Methods in Management Research

    Qualitative Methods in Management Research

    Evert Gummesson
    Sage Publications, Inc.
    01.11.1999

    `This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly...

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    220,10 €
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  4. Case Theory in Business and Management Case Theory in Business and Management

    Case Theory in Business and Management

    Evert Gummesson
    SAGE Publications Ltd
    22.05.2017

    Case Theory in Business and Management takes a fresh and expansive approach to case study researc...

    Taschenbuch
    51,10 €
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    Alle Preise inkl. MwSt | Versandkostenfrei
  5. Qualitative Methods in Management Research Qualitative Methods in Management Research

    Qualitative Methods in Management Research

    Evert Gummesson
    Sage Publications
    01.11.1999

    `This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly...

    Taschenbuch
    195,10 €
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    Alle Preise inkl. MwSt | Versandkostenfrei
  6. Total Relationship Marketing Total Relationship Marketing

    Total Relationship Marketing

    Evert Gummesson
    Routledge
    29.05.2008

    This third edition of Total Relationship Marketing confirms it as a classic text on the subject o...

    Taschenbuch
    83,20 €
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  7. Improving the Evaluation of Scholarly Work Improving the Evaluation of Scholarly Work

    Improving the Evaluation of Scholarly Work

    Evert Gummesson
    Springer International Publishing, Springer International Publishing
    09.11.2022

    This book aims to stimulate debate in the growing and highly controversial area of measuring scho...

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    160,49 €
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  8. Improving the Evaluation of Scholarly Work Improving the Evaluation of Scholarly Work

    Improving the Evaluation of Scholarly Work

    Evert Gummesson
    Springer International Publishing, Springer Nature Switzerland
    10.11.2023

    This book aims to stimulate debate in the growing and highly controversial area of measuring scho...

    Taschenbuch

    Unser bisheriger Preis:ORGPRICE: 160,49 €

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