Digital Advertising offers a detailed and current overview of the field that draws on current res...

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotion...

The studies that comprise Political Socialization in a Media Saturated World synthesize, question...

This book provides an introduction to covering crises, considering practice issues and providing ...

This essential resource is among the first to focus specifically and comprehensively on journalis...

Advertising Theory provides detailed and current explorations of key theories in the advertising ...

The studies that comprise Political Socialization in a Media Saturated World synthesize, question...

This is a timely discussion of using new information technologies and media for communicating div...

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotion...

Advertising Theory provides detailed and current explorations of key theories in the advertising ...

Assessing Public Journalism