The book highlights research on transportation as services in Africa and provides theoretical und...

Taking into consideration the global financial crisis, the current challenges of competition and ...

Green marketing has risen in prominence over recent years as corporations face calls to lower the...

This book explores the key players, challenges and policies affecting higher education in Africa....

Branding is an increasingly important part of business strategy for all types of businesses, incl...

This book is an introductory roadmap to the advertising process. Advertising is explored as a cre...

This book explores the key players, challenges and policies affecting higher education in Africa....

Literature on green marketing continues to gain traction in the sustainabilitydiscourse, focusing...

This book explores the challenges and precarity of higher education post-pandemic, explicitly foc...

This book offers theoretical and practical insights into the marketing of higher education in Afr...

Strategic Marketing of Higher Education in Africa explores higher education marketing themes alon...

Over the past few decades emerging markets have experienced an increased share of global manufact...

This book provides and sheds light on insights, challenges, and opportunities to support the deve...

Green marketing has risen in prominence over recent years as corporations face calls to lower the...

Literature on green marketing continues to gain traction in the sustainabilitydiscourse, focusing...

This book explores the challenges and precarity of higher education post-pandemic, explicitly foc...

This edited volume elucidates how artificial intelligence (AI) can enable customer service to ach...

This book explores how customer service can become the singular competitive differentiator for or...

This timely book provides an understanding of how an ageing population can maintain health in the...

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, an...

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, an...

Over the past few decades emerging markets have experienced an increased share of global manufact...

This book provides and sheds light on insights, challenges, and opportunities to support the deve...

This book presents a holistic picture of Nigeria's financial services landscape. This includes id...

A broad introduction to qualitative research which understands that the digital world is diverse,...

This edited volume elucidates how artificial intelligence (AI) can enable customer service to ach...

This timely book provides an understanding of how an ageing population can maintain health in the...

This book explores how customer service can become the singular competitive differentiator for or...

This practical textbook equips leaders and managers with the tools and insights they need to appl...

A broad introduction to qualitative research which understands that the digital world is diverse,...