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01.01.1992The methodological choices now confronting consumer researchers are daunting and for many years, ...
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01.02.2016
Branding Masculinity is the first research book to delve into the cultural origins of masculinity...
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05.03.2012
Americans have learned in elementary school that their country was founded by a group of brave, w...
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29.04.2014
This book proposes that Jews were present in England in substantial numbers from the Roman Conque...
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01.03.2013
The popular image of Scotland is dominated by widely recognized elements of Celtic culture. But a...
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01.04.1993
Frontmatter -- Chapter I The role of semiotics in research on consumer esthetics -- 1. Introducti...
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13.12.2021
Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural ar...
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28.11.2004
Most of us probably think of America as being settled by British Protestant colonists who fought ...
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