Marketers have recently witnessed an explosion of technology-based innovation that has profoundly...

By providing a comprehensive theoretical framework, this book aims to map the most relevant tech...

Including a wealth of empirical and theoretical contributions, models, approaches methods, tools ...

The application of advanced technologies to point of sale systems is a promising and relatively u...

The book includes new theory, original empirical evidence, and applied case studies synthesizing ...

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analy...

The advent of new technologies has been an impetus for rapid development in several industries, i...

Cellular Automata (CA) are a class of spatially and temporally discrete mathematical systems char...

Retail In A New World: Recovering From The Pandemic That Changed The World provides an assessment...

This comprehensive book examines the impact of smart technologies in consumer behaviour from a co...

This comprehensive book examines the impact of smart technologies in consumer behaviour from a co...

With accessibly written features such as key learning points, questions, think points and further...

A gallery of nearly 900 'chaotic attractors' ???????????? some generated by Chua's physical circu...