Online Instructor Manual (login required)Creative Brief Form (Figure 8.1) (pdf file)Students of a...

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During the 1800s, the United States progressed at a remarkable rate. Commerce gave rise to region...

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transfo...

When it comes to attracting consumers through advertising, which words, phrases, and techniques a...

In all likelihood advocacy journalism is the oldest form of reportage. It appears frequently when...

This reference provides extended biographical profiles of 54 men and women who have shaped advert...

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transfo...

During the 1800s, the United States progressed at a remarkable rate. Commerce gave rise to region...

This book presents the history of investigative journalism in the United States. It includes biog...

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This award-winning multi-volume series is dedicated to making literature and its creators better ...

When it comes to attracting consumers through advertising, which words, phrases, and techniques a...