The third edition of this detailed how-to guide introduces students to time-tested strategies for...

The third edition of this detailed how-to guide introduces students to time-tested strategies for...

When it comes to attracting consumers through advertising, which words, phrases, and techniques a...

Realistic writers seek to render accurate representations of the world, and their novels contain ...

Literary journalism, a specific type of new journalism, utilizes descriptive detail, realistic di...

Beginning with an exposition of the four most widely argued theories of the press, this book goes...

Students of advertising and marketing management learn many concepts and theories in their founda...

Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter,...

During the 1800s, the United States progressed at a remarkable rate. Commerce gave rise to region...

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transfo...

When it comes to attracting consumers through advertising, which words, phrases, and techniques a...

In all likelihood advocacy journalism is the oldest form of reportage. It appears frequently when...

This reference provides extended biographical profiles of 54 men and women who have shaped advert...

Online Instructor Manual (login required)Creative Brief Form (Figure 8.1) (pdf file)Students of a...

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transfo...

During the 1800s, the United States progressed at a remarkable rate. Commerce gave rise to region...

This book presents the history of investigative journalism in the United States. It includes biog...

Through the prism of the U.S. Constitution and other foundational documents, Edd Applegate's Poli...

This award-winning multi-volume series is dedicated to making literature and its creators better ...