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01.12.1998This unique and comprehensive reflection on marketing as a field of study, research and practice ...
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27.07.2017
Bringing together the latest thinking on both celebrity brands and celebrity culture from academi...
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30.12.1998
This unique and comprehensive reflection on marketing as a field of study, research and practice ...
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07.02.2019
Bringing together the latest thinking on both celebrity brands and celebrity culture from academi...
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20.03.2008
This intellectual bulldozer of a book attacks the all too prevalent mindset that views marketing ...
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