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15.04.2009Suitable for the Advertising Management course, this book follows the more general Principles of ...
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15.04.2009
Features actual real-life cases that reflect various trends in the advertising and promotion indu...
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14.04.2015
This book provides simple explanations of advertising media sources and calculations along with r...
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20.09.2023
This practical and comprehensive text effectively provides advertising account planning principle...
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20.09.2023
This practical and comprehensive text effectively provides advertising account planning principle...
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15.09.2014
Concise yet comprehensive, this practical guide covers the critical role of the account planner i...
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01.09.2016
Suitable for the Advertising Management course, this book follows the more general Principles of ...
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